|
MKT |
500 |
Marketing Principles and Concepts |
4 |
|
Understanding the
researching, planning, developing, implementing, and controlling of
marketing management plans and strategies relative to environmental factors,
consumer behavior and organizational behavior. Some sections may be
technologically mediated. |
|
MKT |
540 |
Seminar: Marketing Communication |
3 |
|
Corequisite: MKT 598.
Strategic promotional variables considered individually and in combination
to communicate want-satisfying attributes of products and services in the
most effective and efficient manner. |
|
MKT |
542 |
Seminar: Marketing Management |
3 |
|
Corequisite: MKT 598.
Analysis of management of the enterprise, operating under conditions of
uncertainty and designed want-satisfying goods and services. |
|
MKT |
543 |
Seminar: International Marketing |
3 |
|
Corequisite: MKT 598.
Planning and implementing international marketing programs including those
of multinational corporations; micro and macro marketing implications of
economic development; consumer behavior, market research and strategy in
other cultures. |
|
MKT |
544 |
Seminar: Consumer Behavior |
3 |
|
Corequisite: MKT 598.
Interdisciplinary study about how consumers behave in the marketplace; the
objective is to understand, explain, and predict consumersí actions under a
variety of market conditions. |
|
|
MKT |
545 |
Seminar: New Venture Marketing |
4 |
|
Strategies for
introducing new ventures, products, services, and businesses from conception
of the idea through market testing to introducing the product/service
successfully into the marketplace. |
|
MKT |
546 |
Seminar: Marketing Research |
3 |
|
Prerequisites: ECON 309;
MKT 304; BUS 501. Role of marketing research in making marketing decisions
and planning and implementing marketing research projects; state-of-the-art
marketing research tools and techniques and their applications. |
|
MKT |
547 |
Seminar: Retail Management |
4 |
|
Policies, problems, and
opportunities in todayís complex and dynamic retail environment; procedures
for interrelating, planning, and implementing retail strategy involving
marketing, management, and financial tools and theory. |
|
MKT |
598 |
Graduate Directed Study |
1 |
|
Investigation of an approved project leading to a
written report; project selected in conference with seminar professor, and
arrangements made for regular meetings during quarter. May be repeated for
credit. |
