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Undergraduate Programs
Bachelor of Science Degree in Business Administration with
Options in:
· Marketing Management (100 units)
· Retailing (100 units)
Advisement: Department of Marketing
The BSBA degree with either of these options
requires completion of the BSBA Core (72 units) and one set of
Option Requirements (28 units).
Core Requirements for the Bachelor of
Science in Business
Administration (72 units)
Lower Division Required Courses (28 units)
|
ACCT |
200 AB |
Principles of Accounting (4, 4) |
|
CIS |
100 |
Business Computer Systems (4) |
|
ECON |
201,
202 |
Principles of Economics I, II (4, 4) |
|
ECON |
209 |
Applied Business and Economic Statistics
I (4) |
|
FIN |
205 |
Legal and Regulatory Environment of
Business I (4) |
Upper Division Required Courses (44 units)
|
ACCT |
300 |
Managerial Accounting (4) |
|
CIS |
301 |
Management Information Systems (4) |
|
ECON |
309 |
Applied Business and Economic Statistics
II (4) |
|
FIN |
303 |
Business Finance (4) |
|
BUS |
305 |
Business Communications (4) |
|
MGMT |
306 |
Production and Operations Management (4) |
|
MGMT |
307 |
Management and Organizational Behavior
(4) |
|
MGMT |
308 |
Business Responsibilities in Society (4) |
|
MGMT |
497 |
Capstone: Global Strategic Management
(4) |
|
MKT |
304 |
Principles of Marketing (4) |
Select one from the following:
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ECON |
303 |
Money, Banking, and the Economy (4) |
|
ECON |
310 |
Managerial Economics (4) |
Option Requirements for
Marketing Management (28 units)
The option develops an understanding of marketing techniques
and strategies used to formulate plans and policies to deal with
marketing environmental problems and to integrate marketing with
other business functional areas.
Required Courses (16 units)
|
MKT |
325 |
High Performance Professional Skills (4) |
|
MKT |
342 |
Consumer Behavior (4) |
|
MKT |
442 |
Marketing Management (4) |
|
MKT |
446 |
Marketing Research (4) |
Electives (12 units)
Select 12 units with adviser approval
Option Requirements for Retailing (28 units)
This option prepares students for positions in
the retail industry, or to become successful entrepreneurs in
their own retail business.
Required Courses (16 units)
|
MKT |
325 |
High Performance Professional Skills (4) |
|
MKT |
342 |
Consumer Behavior (4) |
|
MKT |
344 |
Principles of Retailing (4) |
|
MKT |
349 |
Retail Merchandising and Sales Promotion
(4) |
Electives (12 units)
Select 12 units from the following with
adviser approval
ART 430
MKT 340,
345,
346,
442,
443,
448,
452
Certificate Program in
Commercial Transportation
The Department of Marketing, in cooperation with the Office of
Extended Education, offers a credit certificate program in
Commercial Transportation, designed for individuals intending to
pursue a career or enhance their advancement potential in the
field of industrial traffic and transportation or carrier
operation.
A total of 28 units is required. Refer to the
Undergraduate Studies: General Information
chapter of this catalog for general regulations governing all
certificate programs.
Requirements for the Certificate (28 units)
Students select seven courses, with approval of a
transportation adviser. Five courses must be about transportation
(the adviser may allow substitution of one or two GEOG or TECH
courses when appropriate); the other two must be upper division
courses in marketing or elsewhere within the College of Business
and Economics.
Certificate Program in Marketing
The Department of Marketing offers a credit certificate in
Marketing designed to prepare students for professional careers in
marketing in both profit and nonprofit organizations. A total of
24 units is required. Refer to the
Undergraduate Study: General Information chapter
of this catalog for general regulations governing all certificate
programs.
Requirements for the Certificate (24 units)
Required courses (12 units)
|
MKT |
304 |
Principles of Marketing (4) |
|
MKT |
341 |
Salesmanship (4) |
|
MKT |
342 |
Consumer Behavior (4) or |
|
MKT |
446 |
Marketing of Services (4) |
Electives (12 units)
Select marketing electives with adviser
approval.
Certificate Program in
Retail Professional Development
The Department of Marketing offers a credit certificate in
Retail Professional Development designed to provide the skills
required for executive positions in the retail industry and to
prepare individuals to become successful entrepreneurs in their
own retail business. A total of 24 units is required. Refer to
the
Undergraduate Studies: General Information
chapter of this catalog for general regulations governing all
certificate programs.
Requirements for the Certificate (24 units)
Required courses (16 units)
|
MKT |
304 |
Principles of Marketing (4) |
|
MKT |
342 |
Consumer Behavior (4) |
|
MKT |
344 |
Principles of Retailing (4) |
|
MKT |
349 |
Retail Merchandising and Sales Promotion
(4) |
Electives
Select 8 units from the following:
ART 430
MKT 340,
345,
346,
442,
443,
448,
452
*Please refer to the
University catalog at
http://catalog.calstatela.edu for the latest information
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