Business Forum is a quarterly journal of contemporary business issues and thought, produced as an educational service by the College of Business and Economics at California State University, Los Angeles. 

Business Forum was born in the summer of 1975. Although the publication was launched as Los Angeles Business & Economics, its mission has never wavered: to be a lightning rod for enlightened ideas and research and a forceful beacon in spreading the helpful wisdom of professionals in the business and academic communities. 

The name of the publication was changed to Business Forum in 1983 to reflect the national and international evolution of the journal^s content and readership. Business Forum today is dedicated to improving the effectiveness of business in contemporary society. The journal strives to achieve this goal and stimulate innovative thinking among its readers by providing a forum for fresh ideas, thoughtful commentary, and possible solutions to business problems. Few publications fill this unique niche.

Our Readership 

The pages of Business Forum are open to authors who employ their general and specialized knowledge to present their findings and reasoned opinions to sophisticated readers. Although our readers may be "a cut above the average," that does not imply that they are steeped in the jargon or intricacies of any one aspect of business or economics. Our readers are business people, academicians, and students. Articles are intended to add to their awareness of developments in specific fields of business, such as marketing or information systemsZbut in a general sense, not a technical one There are other journals to facilitate the dialogue, say, between one econometrician and another.

Our Authors 

Business Forum is not a magazine of business news. Its articles are not written by reporters, but by experts in their field. We include as experts those who learn from scholarship and those who speak from the authority of their experience and achievement. Our authors give depth and significance to their subject matter and have the perspective to derive and articulate the implications of their observations. Their articles may spark controversy or spawn inquiry, but they are always thought provoking and meaningful.